Emissary makes established businesses the default choice of AI buying agents — engineering their discovery, negotiation, closing, and ongoing customer engagement for a world where the buyer is no longer human.
An emissary is sent to represent and negotiate on another's behalf. That's what we are: the business's emissary to the agentic economy.
The funnel is being rebuilt around a non-human decision-maker. The categories an agent defaults to are being decided now — while they're still unclaimed.
Buyers search the web and compare retailers — directly or via comparison sites. Whoever ranks on SEO and shows a sharp number wins the click.
Buyers trust and act on AI search summaries. Clicks shift to whoever the AI surfaces — quietly bypassing the SEO-tuned website.
The buyer delegates the whole transaction. Brand and emotional marketing don't move an agent — and businesses without a strategy stop being considered at all.
Without a GEO and agentic strategy, the incumbent loses share — invisibly and fast.
We embed as forward-deployed engineers, integrate with the systems a business already runs, and rebuild discovery through to retention for a non-human buyer.
We structure the business's data, content, and presence so generative engines and buying agents find, understand, and recommend it. The agent-era successor to SEO.
MCP servers and agentic workflows let a buyer's agent transact directly: query pricing, negotiate terms, create the account, sign the contract, take payment — no human in the loop.
We run the agent-to-agent relationship after the sale — renewals, support, retention, and upsell — handled agentically.
A commoditized, price-driven product that buyers already comparison-shop and switch frequently — a numeric decision perfectly suited to an agent.
Established retailers hold the customers and the back-end systems — and are the most exposed to losing share as buying moves to agents. That's exactly who we serve first.
A two-part model that mirrors how we work — and the recurring relationship is the business.
A fixed project fee for the forward-deployed build and integration engagement that stands up the GEO and agentic layer.
Ongoing fees to keep the layer current as engines, protocols, and the business evolve — continuously optimizing performance. Agent ecosystems change constantly; staying the default requires ongoing engineering.
The buyer is becoming an agent. Optimize for the agent, not the human.
This can't be bolted on. It has to be engineered into the systems a business already runs — which is why we go forward-deployed.
First movers become the default and compound. Agents reward counterparties that are structured, reliable, and machine-legible.
Categories will be won quietly and early.
When a buyer's agent transacts, it transacts through an interface Emissary built.
We are the layer established businesses rely on to stay chosen in the agentic economy.